It was a thrill to be among the 50 brands selected to design a custom football for Super Bowl 50 in collaboration with The Council of Fashion Designers of America (CFDA) and the National Football League (NFL).
Inspired by one of our Spring 16 runway pieces, our football pays homage to Tadashi’s heritage and is a celebration of Japan in the springtime.
An array of materials were used including embroidered tulle, glass beads and grommets. And in true Tadashi fashion, each flower was hand-beaded.
To achieve the bursting effect, the football was sliced open, flowers were hand placed and then stitched onto dobby weave.
These one-of-a-kind footballs will be up for auction through February 14, 2016 at NFL.com/Auction
All proceeds benefit the NFL Foundation